About this Course

This unit covers developing market research study objectives, market research plans and methodologies and managing research activities as well as developing and reporting findings and recommendations. It includes: Develop market research study objectives aligned to research needs Develop market research research plan and research methodologies to support market research study objectives Manage market research activities in accordance with market research plan Develop recommendations based on data gathered Report findings and recommendations to relevant stakeholders in accordance with organisational procedures

Rate this course:

Log in to submit

Comments