About this Course

A One Day, Practical, Hands-On Workshop in Singapore!

Using Facebook for Business is a key strategy to build relationships, and using Smart techniques to bring people together through the Internet for profit. 

Today, businesses of all sizes and industries are cashing in on the Facebook trend — successfully marketing their products and services, building brand awareness, and connecting one-on-one with customers, all using Facebook.

Course Objectives

There's more to Facebook marketing than just setting up a page for your business… Have you figured out these questions?

• How can you make sure your Facebook marketing campaign is on target from the start?
  
• How do you determine who your Facebook audience is, as well as what they want, need, and expect from your Facebook presence?
  
• How do you grow your audience, and connect successfully with interested prospects?
  
• What online tools, applications, and plug-ins should you use?
  

We'll help you create a successful Facebook marketing presence in just one information-packed day of training!

In one exciting, fast-paced, and power packed day, you'll learn the benefits of setting up a Facebook page for your business. 

You'll be introduced to Facebook's many tools, features, and applications that help you build a constant stream of relevant, updated content.

You'll discover the best ways to interact with customers and visitors through Facebook, and get started building a personal and professional "friend" network to get your business as much positive online exposure as possible.

You'll also find out how to generate buzz and consumer interest through Facebook promotions, events, contests, and polls.

The statistics for Facebook are staggering. According to Facebook's pressroom:

• There are more than 500 million active users
  
• 50% of active users log on to Facebook in any given day
  
• People spend over 700 billion minutes per month on Facebook
  
• The average user is connected to 80 community pages, groups, and events 

• More than 30 billion pieces of content (Web links, news stories, blog posts, notes, photo albums, etc.) are shared each month
  
• Every month, more than 250 million people engage with Facebook on external websites
  
• More than 2.5 million websites have integrated with Facebook

Using Facebook as part of your overall marketing strategy makes smart business sense: it's cost-effective, responsive, measurable, and puts you in direct contact with targeted consumers and prospects.

Thousands of businesses use Facebook to drive traffic to their websites, generate interest in products and services, and connect online with their customers.

Join the Facebook business community and take full advantage of this exciting resource!

Course Outline

Facebook Marketing for Business — Workshop Overview

• An Introduction to Social Media and Facebook Marketing
  
• Creating a Facebook Marketing Strategy
  
• Building Your Facebook Presence
  
• Legal Implications You Must Be Aware Of

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